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| 1. Call any one of the mobiles on the table. Watch
how the vibration makes the mobile move. |
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| 2. If your call causes a mobile to fall over the table edge – you
win that mobile. |
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| 3. After a mobile has fallen onto the floor or into the water tank,
people could still call it to check that it worked. |
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| Case video |
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| How we spread the word about Samsung Shakedown |
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| 1. Samsung has a base of 80.000 customers who receive a newsletter
from us via email. In this we mentioned the |
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| campaign, and encouraged people to participate and tell friends
about it. |
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| 2. Samsung also posted a notice about the campaign on a part of
their own web site called MyInspiration, seven days prior |
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| to campaign start. MyInspiration has approximately 3000 visitors
per day. |
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| 4. We spread the word about the campaign on facebook and twitter
through our own private profiles, and got our friends to |
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| help us create buzz about the campaign. |
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| Results |
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| The impact on sales was astonishing. The campaign was launched
late october. Within two months sales had increased by |
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| almost 100%. No other marketing efforts took place in Sweden at
the time. |
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| Number of B2100 mobile phones sold in the Swedish market 2009: |
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October: 7,704
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November: 12,499
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December: 15,245 Direct Response:
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| Direct Response: |
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| Each campaign round generated over 30 000 calls to the mobiles.
Average time spent on the website was over 12 minutes. |
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| Demo of the website |
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| Note: |
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| - Prerecorded version, no sync between angles |
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| - It is not possible to call the mobiles |
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| Click here to view demo |
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